Undergraduate Collateral in Entrepreneurship

Undergraduate Collateral in Entrepreneurship

A three-course collateral in entrepreneurship is offered and two electives are also available. These classes provide valuable insight into the challenges an entrepreneur faces, and develop the skills necessary to identify opportunities, develop plans, and start on the value-creation journey. 

This program is available to College of Business Administration students majoring in Management, Finance, Marketing, Logistics and Economics. Other students are eligible outside the College of Business. Contact advising with questions.

Courses include:

    • MGT 331 Leadership Skills:  This course focuses on developing leadership skills.  It provides students with self-assessment, developmental exercises, and case studies to prepare for leadership roles.
    • MGT 350 Introduction to Entrepreneurship:  This course provides an introduction to entrepreneurship with an emphasis on identifying, evaluating, and developing new venture opportunities.  Topics include opportunity identification and evaluation, start-up strategies, business valuation, business plan development, attracting stakeholders, financing the venture, managing the growing business, and exit strategies.
    • MGT 451 New Venture Planning:  Students will develop and present both a business plan and an elevator pitch for a start-up entity.  They will understand and apply the principles for creating the executive summary and explore the leader’s role in creating the venture’s culture through the vision, mission, and values.  Emphasis is placed on the various elements of the business plan with particular focus on understanding the customer and market place, forecasting demand, creating budgets, and developing financial statements.
    • MGT 460 Leading Innovation and Change:  This course focuses on how managers identify and nurture new business opportunities while maintaining competitive advanatages.  Topics include examination of change models, the role of the middle manager in large organizations, and ways to address resistance to change.  It is largely focused on intrapreneurship and re-direction of the existing frim.
    • MGT 595/493 Monetizing Technology-Enabled Social Media (offered by invitation only to undergraduates):  This applied learning experience is focused on understanding and then applying the concepts to enable new venture creation by monetizing technology-enabled social media. The goal of the course is to find the next Twitter. In the first half of the course, students will examine eight business areas in the social media landscape, and explore how companies in that space monetize social media. In the second half, students will work on a real social media opportunity.  The class will be divided into 3 teams focused on 1) creating a new venture from social media technology; 2) enabling a not-for-profit via social media, and 3) enabling go-to-market of a new venture via social media.